How to Apply Eye Makeup for Deep Set Eyes
Deep-set eyes are wonderful, because you can experiment with all sorts of techniques. These tips will help open up your eyes and are especially useful for people with small eyes.

Wash your face and apply moisturizer and your base.
Beginners should stick with eyeshadow that already comes in a trio. Advanced users can usually find their own shades.
Apply the lightest shade all over: from the base of the eyelashes to the brow bone. To maintain the conventional look, refrain from applying any eye make-up beyond the span of your eyebrows.
Smudge some of the color around the inside corner of the eye all the way to your lower lashes (don't get any in your eye!).
Look straight ahead into the mirror. Apply the second color from the middle of your pupil outwards (remembering not to go beyond your eyebrow). This color goes on your lid. Blend it upwards into your crease. Follow the natural shadows of your eyes.
Apply the darkest shade with the pointy tip of the applicator brush for precision. Apply it to the outside corner of the eye. Blend the color into the crease and slightly into both the upper and lower eyelash lines. Don't go further in with this color than the outside edge of your iris (the colored part of your eyeball).
Don't encircle the eye with dark eyeliner. This will close your eyes and make you look like a raccoon. Keep all dark make-up away from the inner corners of the eye to keep them open.